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This web page states the following, "South Western Lake Michigan sport fishing in St." Our analyzers saw that the web page also said " Joseph, Michigan for King Salmon, Coho Salmon, Steelhead and Lake Trout was great last year." The Website also said " Our 2016 season in re-cap. Big Bird Charters offers a diverse range of exclusive trip options at affordable prices. We pride ourselves on providing high quality trips. Visit our Excursion page to find out more info. AT BIG BIRD FISHING CHARTERS, FISHING IS OUR PASSION! For the fishing enthusiasts of all ages, beautiful." The website's header had michigan fishing charters as the most important optimized keyword. It is followed by salmon, lake michigan fishing charters, and lake michigan salmon fishing which isn't as highly ranked as michigan fishing charters. The next words bigbirdcharters.com uses is saint joseph. lake michigan charter was included and might not be viewed by search crawlers.